Being represented by German Industry and Commerce Ltd., the German National Tourist Office (GNTO) has started its operation in Hong Kong since 1st July 1996 to promote destination Germany in markets Hong Kong and South China.

As headquarter of GNTO, German National Tourist Board (GNTB) is located in Frankfurt am Main, Germany which works on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. There are 27 GNTO around the world to support its activities.

• Regular reporting to German HQ by using multiple reporting software including budgeting, performance control and initiating marketing plans
• Regular CRM Management
• Define Marketing strategy, Budgeting and Planning for B2B and B2C (including online/social media campaigns, public, press and trade events) sales and marketing activities in Hong Kong in close co-ordniation with GNTO Beijing office
• Coordination and consultation of trade events, annual roadshow and workshops promoting Germany as tourist destination; Inviting and escorting delegation from Hong Kong to attend the German Travel Mart
• Developing and executing digital marketing campaigns
• Developing and executing PR activities (PR events, press releases, press trips, influencer trips etc.)
• Explore and develop new alternative income sources through partnerships to increase marketing budget
• Cultivate and maintain strong business relationships with different stakeholders in Germany as well as in local markets
• Travel to Germany is required (twice a year)

• A Bachelor’s degree in Marketing/ Business Administration or equivalent disciplines
• Minimum 5 years’ experience in marketing, PR and project management including digital marketing, of which a minimum of 2 years taking up project team leader position
• Experience or knowledge about travel industry and Germany is a plus
• Fluency in spoken and written English, Cantonese, German is a must. Mandarin skills would be a plus
• Be creative with positive “can-do” attitude
• Strong leadership and motivation skills – as a team leader and player
• Highly effective communication skills to deal with stakeholders at all levels of seniority
• An ability to be multitasking under stress and achieve a high level of accuracy

Only short-listed candidates will be notified.

*All information will be treated as confidential and used solely for recruitment purposes.