A career in marketing can be one of the most fulfilling ventures of your life. If you were to ask anyone what they think marketing is, one of the most common answers would refer to only advertising. However, the field in itself is far more diverse and serves as one of the most essential needs of any company.

A great understanding of how the marketing department contributes to the growth of the company and seeks to add value to customers and creates a deeper appreciation of marketing activities. 

Every company is founded with the intention to offer a certain form of service or product. In the twenty-first century, the number of businesses registered every month keeps increasing. It is no doubt everyone has something to offer, but guess what?

Every company will need marketing strategies to create presence awareness, product, and service awareness as well as a formation of perspective about the offered product in the mind of the targeted consumer by ensuring the company provides value.

Though often overlooked, even the smallest of companies need marketing strategies to reach their targeted audience and ultimately turn them into customers.

Can anyone be a marketer? 

Yes anyone with a great deal of interest in understanding and offering value to people can be a marketer. It goes without saying that to reach people and you will need to understand who those people are and what they need; then you can learn the best strategies to reach those people. 

Best Paying Jobs in Marketing

careers in marketing - a lady standing and pointing on a screen with graphs

The marketing field offers a myriad of careers and you are bound to find one that you’re a great fit for:

Market Research Analyst

The existence, profitability, and survival of an organization rely on the effectiveness of the market research analyst. Duties and responsibilities first start with gathering information on organizational goals. Assisting the company by gathering specific data on the target market of the company and thus advising on the buyer person model.

Market research analysts device tools to gather data on not only consumers and their behavior, but also on organizational competitors as well prevalent market conditions- this information helps determine the position of the company in the market.

After all the data is gathered, it is analyzed and interpreted by the market research analyst so that it can be presented to organization management in an understandable way.

This procedure informs management on the needs of the targeted consumers, the level of demand for the proposed product or service as well as differentiation strategies that may need to be implemented for the company to achieve a competitive advantage over the competitors.

Profit and loss are also calculated and predicted from the analysis of market research analysts.

Skills Requirements

  • Strong communication skills
  • Critical thinking and analtical skills
  • Presentation skills
  • Ability to inteprete data
  • Research skills

Educational Requirements

A degree in marketing or statistics will equip you with the right skills if you want to be a research analyst.

Annual Est. Salary

The annual median salary for research analysts in the US is $63, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Advertising/Promotions 

After the receipt of market research data and interpretation thereof. Management decides products and services that are customized to meet consumer needs and help the organization reach its goals.

The next step is to ensure that the organization sells its products/services; this is where the advertiser comes in. Advertisers will create a form of communication that speaks directly to the targeted audience and position it in such a way that it will reach the audience it was created for on different media platforms. This information is intended to influence consumers to buy the product. 

Promotions are short-term marketing strategies that are normally seasonal and intended to increase sales during a specific period.

Skills Requirements

  • Interpersonal skills
  • Communication skills
  • Negotiation skills
  • Decision making skills

Educational Requirements

A degree in marketing will be enough for you to be in advertising/promotions

Annual Est. Salary

The annual median salary for research analysts in the US is $60, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Sales Representative

This role can make or break the company. A sales representative though intended to ensure that company products are sold; serves as a direct representation of the company. The sales representation may be the only form of contact between the organization and consumers. 

Their job is to identify targeted consumers, educate them as well as existing clients on the products and services. This helps the company not only get new customers but also retain existing customers.

Skills Requirements

  • Communication skills
  • Interpersonal skills
  • Negotiation skills
  • Initiating skills
  • Customer service
  • Presentation skills

Educational Requirements

A degree in marketing, business, or economics will help equip you to become a good sales representative.

Annual Est. Salary

The annual median salary for research analysts in the US is $59, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Public Relations Officer

The public relations officer collects information from consumers to understand how consumers see the company and its products. This information helps the public relations officer plan content that is released to the public to push a positive image for the company; the information produced covers a lot of media platforms such as press releases and promotional content.

Skills Requirements

  • Writing skills
  • Communication skills
  • Creativity skills
  • Presentation skills
  • Problem solving skills

Educational Requirements

A degree in marketing, business, or media studies will help you become a public relations officer.

Annual Est. Salary

The annual median salary for research analysts in the US is $64, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Digital Marketer 

careers in marketing - a screen displaying the works digital marketing, and two men and two women standing behind it in a discussion.

Digital marketers work with firms to provide creative digital tools for brand awareness. They are responsible for all the online activities that the company will engage in to push positivity about the company’s brand. Tasks can range from management of content created to publishing of the content. Guiding the company on the appropriate marketing channels depending on the target audience. Keeping up to date with digital brands for maximum optimization.

Skills Requirements

  • Interpersonal skills
  • Creativity skills
  • Social media skills
  • Presentation skills
  • Writing skills

Educational Requirements

A degree in marketing, business, or media studies will help you become a digital marketer.

Annual Est. Salary

The annual median salary for research analysts in the US is $54, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Digital Marketing Analyst

Given the digital age we live in, a digital marketing analyst’s job is focused on working with web analytics, collecting appropriate social data, and understanding digital trends to inform organizational digital marketing strategies.

Prospective consumers spend most of their time on their digital devices, the aim of a digital marketing analyst after the collection of data is to inform the organization of consumer behavior and needs that can be met digitally. 

Skills Requirement

  • Data analytics skills
  • Research skills
  • Presentation skills
  • Communication skills
  • Decision making skills

Educational Requirements

A degree in marketing, business, media studies, or statistics will help you become a digital marketing analyst

Annual Est. Salary

The annual median salary for research analysts in the US is $64, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


SEO Specialist

The Search Engine Optimisation Specials uses several tactics to help the company website achieve maximum optimization. 

This means after the market research analyses on digital trends and popular research; the SEO specialist implements identified gaps to attract and engage digital consumers to the company website.

This can be done through analyzing competitor skills, working with the development team to implement the best search engine optimization practices, recommending changes to website design and content.

Skills Requirements

  • Digital skills
  • Critical thinking skills
  • Writing skills
  • Analytical skills
  • Computer skills

Educational Requirements

A degree in marketing, business, or media studies will help you become an SEO specialist

Annual Est. Salary

The annual median salary for research analysts in the US is $52, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Content Writer

No service or product can be sold without any content. Even off the shelve products needs information for identification by consumers. Content writing careers range from product description to full-length technical/blogging article writing, that is aimed to appeal to the consumer, engage by educating, and delight by providing value from the acquired product or service.

Skills Requirements

  • Writing skills
  • Communication skills
  • Interpersonal skills
  • Social skills
  • Social media platforms skills

Educational Requirements

A degree in marketing, journalism, or language studies will help you become a content writer.

Annual Est. Salary

The annual median salary for research analysts in the US is $49, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.


Social Media Manager

The social media manager is responsible for creating awareness of the company’s brand on appropriate digital platforms. They are also responsible for interacting with customers online to meet their needs, management of content that is advertised on social platforms

What common skills do you need for a career in the marketing field? Depending on the level of position of job you are hoping to get, the level of certification required will differ. While it will be easy for you to change careers within the marketing field when you have a certain degree of experience, some promotions may need an improved certification.

Skills Requirements

  • Socia media skills
  • Presentation skills
  • Writing skills
  • Social skills
  • Problem solving skills
  • Interpersonal skills

Educational Requirements

A degree in marketing or media studies will help you become a social media manager.

Annual Est. Salary

The annual median salary for research analysts in the US is $72, 000. Every country’s economic situation is different, so you will need to find out the specific salary for the specific countries.